About us

ESTABLISHED IN SWEDEN SINCE 1867

Welcome to Jacson - a brand that has been a part of the Swedish equestrian scene since 1867! With the recent re-branding in 2022, we are now expanding internationally to bring our passion for horses and riding to more riders across Europe.

As a brand that has been around since 1867, we are incredibly proud of our heritage and our long-standing history in the equestrian world. Our longevity is a testament to our commitment to quality, our passion for the equestrian lifestyle, and our ability to adapt to changing times.

We use our age as a strength, and we believe that our experience and knowledge of the industry set us apart from other equestrian brands. We have seen trends come and go, but we have always remained true to our core values of quality, craftsmanship, and a deep love of horses.

We are here to stay, and we are committed to continuing to provide our customers with the best possible products and services for many years to come. We believe that our heritage and experience give us a unique perspective on the equestrian world, and we are excited to continue to be a part of it for many more years to come.

THE TEAM

We are thrilled to introduce our team of six talented individuals who work tirelessly to bring you the best in equestrian products. Our team is composed of a category manager, purchaser, e-commerce manager, marketing manager, and social media and influencer marketing specialist. We also have an in-house designer who brings our product visions to life. Together, we strive to provide products that can withstand the demands of life in the stable.

At Jacson, we are deeply passionate about the equestrian lifestyle and are dedicated to providing riders and their horses with the best products available. We are excited to continue growing and evolving, and look forward to bringing our unique perspective to riders across the world. 

FROM IDEA TO PRODUCT

From the initial design sketches to the finished product on the shelf, we are involved in every step. This means that we have complete control over the quality of our products, and can ensure that they meet our standards.

We also place great importance on maintaining strong relationships with our suppliers. Every year, we visit our suppliers to ensure that they are adhering to our strict ethical and environmental standards. This includes checking that the materials they use are sustainable and of the highest quality, and that their production processes are ethical and fair.

By owning the entire process from start to finish, and maintaining strong relationships with our suppliers, we can guarantee that our products are of high quality and are produced in an ethical and sustainable way.

WE ♥ OUR CUSTOMERS

Our customers are at the heart of everything we do here at Jacson. We are dedicated to providing the best possible experience for our customers, and we believe that listening to their needs and feedback is essential to achieving this.

We are always striving to improve our products and services, and we are constantly looking for new ways to meet the needs and demands of our customers. Whether it's by introducing new products, improving our existing range, or simply providing better customer service, we are committed to doing everything we can to ensure that our customers are satisfied.

Of course, we know that sometimes things can go wrong, and when they do, we are here to help. We take all customer feedback seriously, and we are always happy to hear from our customers, whether it's to offer praise, feedback or to raise a complaint. We believe that by listening to our customers and responding to their needs, we can continue to grow and improve as a brand, and we look forward to serving our customers for many years to come.

SAY HI TO US! 

We love to hear from our customers, and we are always happy to chat! Whether we meet you in person at a trade show or event, or you reach out to us through Instagram or another social media channel, we always welcome your feedback and questions.

We believe that building strong relationships with our customers is essential to the success of our brand, and we love nothing more than hearing from riders who share our passion for horses and equestrianism. So, if you see us out and about, please don't hesitate to say hello! We are always happy to meet new people and to chat about our products and the equestrian world. And if you can't make it to a show, please feel free to reach out to us on social media - we would love to hear from you!